From the Charlotte Fire Department's YouTube Channel:
A first alarm assignment arrived at 401 East 15th Street shortly after 1600 on March 16th, 2011 to find heavy smoke and fire issuing from this self ventilated single family dwelling. Ladder 1 commenced an aggressive interior attack from the rear of the structure, and in conjunction with the balance of the assignment, brought the fire under control in approximately 20 minutes. The Fire Investigation Task Force self dispatched and determined the fire to be incendiary in origin. There were no injuries reported.
The Charlotte Fire Department is one of a number of departments that uses the Internet and social media to tell its own story and is part of the presentation I will be giving at FDIC today at 1:30 PM in room 125-126. Other topics include communicating with the public when there is a major emergency in your community and when there is bad news that impacts your department's reputation. I hope to see you there.