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Andrew Doyle was the first of many to alert me to this fire.
Firefighters are battling an inferno which has engulfed a block of flats in Ladbroke Grove, West London.
Some residents are trapped inside the 24-storey tower, with children among residents desperately shouting for help from windows on upper floors with neighbouring flats ablaze.
One woman with two young children was seen shouting for help from an eleventh floor window.
Dana Ali, 30, said that her parents Maria, 51, and Khalid, 61 called to say they were trapped in their flat on the tenth floor of the building.
“They said they’re in their living room, they’re closing all the doors, they can’t get out. They opened the main door and saw black smoke,” she said.
The tower is at least 24 storeys high and contains 120 apartments.
200 firefighters have been tackling the blaze with 40 engines.
A number of people have been treated for a range of injuries according to the fire brigade
There have been multiple reports of people trapped in the blaze. These have not been confirmed by police or the fire brigade.