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Truth in advertising in volunteer recruitment campaign

Missouri fire department gets attention with its recruitment sign

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Posted by Scott County Rural Fire Protection District on Monday, April 22, 2019

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One department in Missouri sees humor and some brutal honesty as a way to recruit volunteers. If it’s attention they were seeking with this recruitment notice, Scott County Rural Fire Protection District got it. Local TV did a story about the sign and posting on Facebook. The story was picked up by the Associated Press and carried on other news websites.

Isabelle Hanson, KFVS-TV:

“Almost every advertisement that you see is just a blanket advertisement. It’s kind of boring, and so we wanted to add some humor to it and something to try to catch people’s attention and maybe a little more focus on our Facebook page or our website,” said Chief Jeremy Perrien with the Scott County Rural Fire Protection District.

He said they’re short about 15 firefighters, but they rarely have a full staff.

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