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SMACSS alert: Even somewhat innocent social media comments may not sit well with the public

Houston deals with upset homeowner after firefighter's comments following house fire

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This story from Houston is a reminder firehouse humor works best inside the firehouse. Sometimes, even somewhat innocent and non-malicious comments fall flat when viewed by the public. Of all the Social Media Assissted Career Suicide Syndrome (SMACSS) stories I’ve posted this is, by far, the most tame. Still, a firefighter’s Facebook comment about “Staying warm this morning” with a picture of a house fire Sunday has a family upset and is making news.

Sofia Ojeda, KPRC-TV:

The Reed family said a social media post made by a firefighter added insult to injury after their home was destroyed on Sunday morning.

Mickey Reed is now speaking out so it doesn’t happen again.

“Underneath, later in the comments, he posted about how tender the brisket must be. As I said, it’s adding insult to injury. In a matter of minutes, my family lost everything. And for this firefighter to be a representative of the city of Houston Fire Department and to post something like that was just out of line, uncalled for, unnecessary, and downright rude,” added Mickey.

Mickey said he and other family members reached out to the firefighter on Facebook.

He said the firefighter has since apologized and taken down the post.

Read entire story

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